April 2012

Time To Get Busy (heh)

by Gary Gulley on April 27, 2012 · 0 comments

in Business Plan, Financing

I’ve received so many great compliments from people over the past couple of weeks via email, Tweets, Facebook messages, and even in analog! It’s very humbling that so many people are finding Panic’s site and taking the time to read the articles. You have my deepest gratitude and I will continue to go into more […]


Let’s talk IPA’s. My friends are giving me shit on my personal Facebook page about the little blurb in the Red Eye about Panic Brewing today which says, “There will be no IPA”. I had some coworkers also comment on it this morning as well. Well, that is correct, no IPAs for Panic. Allow me […]


Greetings New Visitors!

by Gary Gulley on April 26, 2012 · 0 comments

in Business Plan

Welcome to the home of Panic Brewing! Perhaps you saw the tiny little blurb about Panic in today’s Red Eye (see previous post). I don’t know if I’d phrase my plans as “up in the air” as is stated in the piece. I’m chugging along quite nicely and it’s not a question of if and […]


The Red Eye, an offshoot of the Chicago Tribune, did a little article on some up and coming breweries in Chicago, including yours truly.  Very excited!  The hard work is paying off.  See it here (Panic is slide 11).


Man, do I have a bitchin’ cash flow spreadsheet. It’s got suspense, romance, and sex. Actually it has some pretty cool stuff to really nail down the accuracy of the flow. It automagically calculates when cans, lids, and six pack carriers need to be reordered and adds them to the outgoing cash for the month. […]


For whatever reason, the single biggest hurdle for this entire enterprise for me – after getting over the fear thing which I’ve mentioned several times before – is starting the cash flow analysis. I think the reasons I’ve been dreading delving into cash flow analysis in earnest is because a) I’ve never done one before […]

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Up until today I’ve not had any problems with comments on the site.  Everyone has been playing by standard blog etiquette.  Today however a couple of folks tried to comment by using fake names and/or fake email addresses.  DENIED! If you want to comment, and I really hope you do, just be cool and provide […]


Last week I posted about having all of my costs for the brewery including start up costs and monthly expenses, except for glycol chiller installation. Well, I also discovered that I didn’t have the cost for steam boiler installation too. That’s kind of a big expense to miss. Now I have both. Boom. So now […]


Logo Design Update

by Gary Gulley on April 13, 2012 · 2 comments

in Branding, Marketing/PR

I’m working with two friends on the logo design, Jared from Brew Camp, my new favorite homebrew store here in Chicago, and Scott who probably has a website, but I don’t know what the hell it is.  For me, the logo design has kinda been on the back burner.  I’ve been stretched so many ways […]


Equipment 101: Bottling Line

by Gary Gulley on April 13, 2012 · 5 comments

in Business Plan, Equipment, Packaging

There are a gazillion components that a brewery must have to brew and sell beer. I think most non-professional brewers, myself included, usually think of boil kettles, mash tuns, and fermenters when they think of breweries. Those are the sexy parts of the brewery. There is one component, however, that is always lurking, hiding behind […]