May 2012

Progress This Week

by Gary Gulley on May 25, 2012 · 3 comments

in Business Plan, City Licensing, Licensing, Yeast

Here’s a lesson: Don’t try go get anything important done during Chicago Craft Beer Week. I’ve attended exactly two events with a third and final one coming tonight and I am very, very tired. My wife told me last night that I have bags under my eyes. As much as I love this annual event, […]


Earlier this week I spoke to a buddy of mine I shall not name but who is opening a brewery in Chicago. You will not find this brewery on any list of up and coming Chicago breweries yet. No, don’t ask me for info because I can’t tell you. Anyway, this person – I’ll call […]


Tap Handles

by Gary Gulley on May 18, 2012 · 2 comments

in Branding, Marketing/PR, Tap Handles

I’ve had an idea for a custom beer tap handle swirling around in my head this week. I mentioned it briefly on my Facebook page then realized about an hour later that I had not actually talked to any tap handle vendors! Doh! I took care of that problem very quickly. I’ve spoken to two […]


Quickie: Progress This Week

by Gary Gulley on May 18, 2012 · 0 comments

in Business Plan

Biggest accomplishment this week: not being hungover from yesterday evening’s Beer Under Glass event to kick of Chicago Craft Beer Week. But wait, there’s more! I did lots of spreadsheet tweaking and created a simple start up cost spreadsheet which is just pulling info from existing spreadsheets, just in a more clear and concise format […]


You’re Gonna Be Huge Kid, Huge!

by Gary Gulley on May 16, 2012 · 0 comments

in Marketing/PR

Panic is starting to get some more press and I’m absolutely thrilled! First, I was interviewed a couple of months ago by Dan O’Shea for the inaugural edition of Mash Tun: A Craft Beer Journal, a new craft beer publication here in Chicago. It will be officially released tomorrow at the Beer Under Glass event […]


A year ago last Friday my wife Bridget was diagnosed with breast cancer. She is the picture of health now. The chemo was completed last December, all cancer is gone. We are very blessed. See her blog, for more on that journey. That event is what pushed me to take the first, real step on […]


As I mentioned last week, I’ll be doing short and sweet blog posts just to let everyone know I’m still alive and moving along.  I spent a lot of time this week tweaking my cash flow and profit and loss spreadsheets and completed the break even analysis spreadsheet.  At this point, I’m pretty confident in […]


If you checked out my Panic Brewing Facebook page over the weekend, you probably saw some updates from the Craft Beer Conference. I was at the trade show portion on Friday only. I had a great time and learned a lot. Here are a few quick tidbits: I already knew Premier Stainless made excellent equipment, but […]


You Think You Have Problems?

by Gary Gulley on May 1, 2012 · 3 comments

in Philosophy

Opening this brewery has opened up a whole new chapter in my life. I’ve always been one to give up very easily when things get tough. I think fatherhood has really helped me overcome some of that. The thought of my children giving up on problems as soon as they start makes me sick to […]