Business Plan

My elite legal team on Isle of Man is working 24 hours a day to finish up my investor legal documents, which I’ve given an overview of previously. You’ll probably want to read that post before or immediately after this one as it gives a very brief description of those documents. So what does investing […]


Chicago Craft Beer Week is over and what a week it was! My favorite part of the whole week was meeting new Panic fans and admirers. I’ve lost count how many people came up and thanked me (I was wearing my Panic T-shirts all week) for sharing so much and offering wonderful words of encouragement […]


Ahhh, the eternal question. Second most popular question we get after “Where is the brewery going to be located?” and “Do I have to call the police on you again?”. I’ve been blogging this journey since October 11, 2011. You would think this thing would be up and running right? I remember back when I […]


Funny how things change in just a few weeks. Two weeks ago, I couldn’t stop wearing pantyhose and now I want nothing to do with them! No wait, that’s not what changed! I mean, yes it did. No, no…oh never mind! What’s really changed is that my glacial pace, as mentioned here, has become more […]


I’ve been very bad about posting updates. I’m in kind of a transitional phase in this monstrous process. Finishing the business plan (which will require some additions and some modifications to the numbers) was a great feeling, but after I completed it I realized this: shit just got real. Working on my business plan seemed […]


If you’ve never written or even seen a business plan before, the whole concept might seem daunting. I had only seen one, maybe two business plans before I started writing my own, so I barely had any idea what the hell I was getting into. But fret not! It’s very easy to do but you […]


As I move on to the next and more difficult phase of this endeavor, financing, I thought I would share some goodies I learned from the business plan phase. Here is a link to the template of my business plan. This is simply the business plan with all section and subsections and all content removed, […]


Let’s See…Anything New to Report?

by Gary Gulley on September 10, 2012 · 3 comments

in Business Plan

What a busy summer. Gardening, DYI projects, enjoying lots of family time to make up for last year’s shitty summer. Lots of homebrewing too. What else did I do this summer? I seem to be forgetting something. Oh, I remember. I FINISHED THE BUSINESS PLAN FOR PANIC BREWING! It’s odd that I forgot it, ’cause […]


Quick Updates (again)

by Gary Gulley on August 25, 2012 · 0 comments

in Business Plan, Recipes

Just wanted to let everyone know I definitely haven’t forgotten about blogging. I’m forcing myself to NOT blog so I can get this biz plan 100% complete, and oh my oh my is it close. I keep saying it’s close, but then I uncover more material to add or spreadsheet changes to make. But this […]


Some Updates

by Gary Gulley on August 1, 2012 · 2 comments

in Business Plan, Legal

The harbinger of doom in blogging is to not blog regularly, so I need to get back at it. Here are some updates. I have ordered T-shirts and will be selling them to any interested parties. They should be printed by end of this week. When they are done, I’ll post some pictures and more […]