What is Panic Brewing?

by Gary Gulley on March 10, 2014 · 8 comments

in Branding, Marketing/PR

I very recently hired my friend Kim Leshinski of Hail to the Ale fame to create the Panic Brewing brand. By “brand” I’m referring to more than just the logo, although that’s a big piece of it and that will be Kim’s primary focus during this iteration. The current logo was great as an identity […]


Ka-Boom: The Panic Brewing Brand Design

by Gary Gulley on September 10, 2012 · 0 comments

in Branding

I didn’t make a big deal about unveiling the Panic Brewing logo/brand design when it was completed a couple of months ago. I’ve had the initial sketch and subsequent design updates as the cover photo on the Panic Brewing Facebook page from the beginning. I did that because I wanted to get a visual identity […]


I’ve been incommunicado this week as I’m trying to power my way through the rest of the business plan, I’ve been doing research on a variety of topics, and I’ve been doing a lot of mulling in my head. Let’s discuss. First, I’m still focusing on the marketing plan portion of the business plan. Because […]


Tap Handles

by Gary Gulley on May 18, 2012 · 2 comments

in Branding, Marketing/PR, Tap Handles

I’ve had an idea for a custom beer tap handle swirling around in my head this week. I mentioned it briefly on my Facebook page then realized about an hour later that I had not actually talked to any tap handle vendors! Doh! I took care of that problem very quickly. I’ve spoken to two […]


Logo Design Update

by Gary Gulley on April 13, 2012 · 2 comments

in Branding, Marketing/PR

I’m working with two friends on the logo design, Jared from Brew Camp, my new favorite homebrew store here in Chicago, and Scott who probably has a website, but I don’t know what the hell it is.  For me, the logo design has kinda been on the back burner.  I’ve been stretched so many ways […]


Why Is It So Bare In Here?

by Gary Gulley on March 28, 2012 · 0 comments

in Branding, Marketing/PR

You come to a website/blog about opening a brewery and there are no damn images or logos or nothin’! Not even a picture of beer! What’s the deal?  Don’t you know about branding? Yeah, I know, I know, the cupboard could use a coat of paint for sure. Well, it’s in progress.  I’m working with […]