Some Updates

by Gary Gulley August 1, 2012 Business Plan

The harbinger of doom in blogging is to not blog regularly, so I need to get back at it. Here are some updates. I have ordered T-shirts and will be selling them to any interested parties. They should be printed by end of this week. When they are done, I’ll post some pictures and more [...]

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Beers To Surprise and Delight

by Gary Gulley August 1, 2012 Hops

As I wrote a couple of weeks ago, I’ve been spending a lot of time thinking about my flagship recipes. I don’t recall mulling over any other major decisions in my life as much as this one. Seriously. I’ve gone back and forth in my mind about which style-esqe beers to launch with and as [...]

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“I’ve Had That Taste In My Mouth Before”

by Gary Gulley July 18, 2012 Quality

I recently participated in a couple of sensory analysis sessions with damn near every start up brewery in Chicago. The two sessions were organized by the awesome Brant Dubovick, former brewmaster at Church Brew Works in Pittsburgh and soon to be brewmaster at Dryhop Restaurant and Brewery right here in Chicago (opening early 2013, sooner if [...]

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I’m Alive!

by Gary Gulley July 12, 2012 Business Plan

Just a quick post to say I’m here and I’m not going anywhere.  Yesterday I spent most of my lunch time at my day job fixing various formatting issues in my business plan spreadsheets and tweaking some numbers. This thing is just about ready to export out as a PDF and emailed off to my [...]

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Enough Business-y Shit, Let’s Talk Beer

by Gary Gulley July 2, 2012 Business Plan

Even when I’m not working on my business plan, I’m usually thinking about Panic in some way. I ride the El to and from work each day and have plenty of time for thinkin’. I purposely don’t read on the train because I want to mull over various aspects of the brewery. One of the [...]

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Business Plan: Day 3,385

by Gary Gulley July 2, 2012 Business Plan

Sorry for the very sporadic posts of late. As I mentioned a few weeks ago, my postings will be few and far between until I get the business plan monkey off my back. I finished up the start up cost/funding request section. This will most likely be the first page a lender will turn to [...]

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I’m Still Here.

by Gary Gulley June 22, 2012 Business Plan

It’s been a busy week at work so not a lot of free time for extra curricular activities. Plus, my best friend was in town from Singapore which required a weekend at a lake house and a night on the town in Chicago, so I’ve had to squeeze business plan stuff in where I could. [...]

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Investors: Coming Soon To A Start Up Brewery Near Me

by Gary Gulley June 14, 2012 Business Plan

As the business plan phase quickly winds down, it’s time to start really thinking deeply about how I’m going to finance this brewery. Here’s my plan: I will acquire a small business loan (hopefully SBA backed) to provide me with the capital to purchase all the equipment I’ll need. As mentioned in a previous post, [...]

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Über Quick Post

by Gary Gulley June 8, 2012 Business Plan

I’m in my zone for completing the business plan. Marketing plan completed, working on operations plan. I’ve set a deadline to have this done next Friday, come hell or high water. Once it’s done, I’ll have lots more posts, but for now, business plan gets all of my attention. G

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Let’s Package It, Market It, And Call It A Product!

by Gary Gulley June 1, 2012 Business Plan

I’m still working on the marketing plan portion of the business plan. Specifically, I’ve been focused on the competitive analysis. One of the key parts of a marketing plan (which is one of the key parts of a business plan) is the competitive analysis. For me, that means letting potential lenders know that I’ve done [...]

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